$META made about ~$58 per user in 2025 from ads.
If OpenAI hits ~1B free users in 2026, even light ads add up: 10% of Meta ARPU is ~$5-6B/yr, 20% is ~$10-12B. Full parity is ~$58B/yr.
Can AI companies ever match social media ARPU?
Where the internet does business. Business, Finance, Tech & Trends.

