The bigger your audience gets, the less comfortable you feel posting.
Ruby Justice-Thelot calls this "connection bloat" and explains why smaller audiences could make social media feel freeing again:
"The way to get to authenticity is to disintermediate sometimes the personal
Ruby Justice-Thelot has a theory about why Snap and Apple are building devices like Specs and Vision Pro:
Your attention is split between screens on the couch, but inside these devices it becomes far more valuable to advertisers.
"The number of devices has gone from one in the
Kylie Jenner and your high school friends used to have one thing in common: they used the same Instagram filters.
Ruby Justice-Thelot explains why AI could eliminate one of the last shared experiences we have online:
"In the heyday of the Instagram filter, every person from the
Ruby Justice-Thelot says he actually likes targeted ads on social media and calls the ad networks behind them "a marvel of modern technology":
"I quite like the ads on social media."
"Say you were watching golf on Sunday, the ads you would get would be completely untailored to
