Serve at least 500 characters of meaningful homepage content in raw HTML. Add a clear H1, keep deeper heading levels sequential, and remove excessive non-content markup. Inner pages need their main text in the raw HTML too, not only after JavaScript runs.

Publish an OpenAPI (Swagger) specification at /openapi.json or /api/openapi.yaml. This is how agents understand your API surface automatically.

Enable Markdown negotiation on the scanned homepage. Supporting it only on /docs or a separate .md URL does not satisfy this check. Requests with Accept: text/markdown must receive a nonempty Markdown body with Content-Type: text/markdown and Vary: Accept. Keep serving HTML for Accept: text/html. Adding Vary alone does not create a Markdown response. Verify both with curl -sS -L -i -H 'Accept: text/markdown' https://yourdomain.com/ and curl -sS -L -i -H 'Accept: text/html' https://yourdomain.com/. Check the final response headers and body: Markdown with Vary: Accept for the first request, HTML for the second.

Implement OAuth 2.0 for API authentication. Publish your authorization server metadata at /.well-known/oauth-authorization-server.

Declare scoped API permissions where machines can read them: named OAuth scopes in your OpenAPI security schemes, or scopes_supported in RFC 9728 protected-resource metadata. Prose descriptions of roles help humans, but agents need the machine-readable declaration to request least-privilege access.

Keep the correct HTTP 404 status. The remaining requirement is a Markdown error body when agents request Accept: text/markdown. Include at least 20 characters explaining the error and a link to your docs, sitemap, or llms.txt. Verify with curl -sS -L -i -H 'Accept: text/markdown' https://yourdomain.com/some-path-that-does-not-exist. Check both the final 404 status and the Markdown body with Content-Type: text/markdown. Checking the status alone does not verify the missing requirement.

Add JSON-LD structured data to your homepage using the identity type that matches your site - SoftwareApplication for products, Organization or LocalBusiness for companies, Person for personal sites, Article for blogs - with name, description, url, and type-appropriate fields (offers, sameAs, author) so AI can parse your identity programmatically.

Publish API documentation at a discoverable URL (/docs, /api, /developers). Include authentication, endpoints, and example requests.

Add Organization JSON-LD that includes both contactPoint (with email/phone and contactType) and address (PostalAddress). This lets AI verify your business legitimacy and answer contact queries.

Publish real /about, /contact, and /privacy pages with at least 500 characters of content each. These are the pages AI agents check to verify your business is legitimate before recommending you.

Expose a public REST or GraphQL API. AI agents need programmatic access - not just a web UI - to integrate with your product.

Offer a free tier or trial, self-serve API key generation, and a sandbox environment. Agents can't fill out 'contact sales' forms.

Build an MCP (Model Context Protocol) server exposing your API as tools. Use Streamable HTTP transport for full score. This lets Claude, ChatGPT, and other AI agents call your product natively.

Make sure your own domain ranks in the top results when people search your brand together with your main product (for example "Acme payments API"). Ora first reads product terms from your homepage's JSON-LD keywords or knowsAbout, or its meta keywords tag. If none qualifies, it checks the main service's serviceType in JSON-LD, then a short product phrase in the page title. If those do not qualify, it checks product names in the homepage business's JSON-LD offers. Use clear product terms that also appear on the page. If no term qualifies, Ora searches your brand name alone. If your domain does not rank, your brand may be too generic, conflict with a more established term, or not yet indexed. Strengthen it by describing your main product clearly in your homepage title and headings, earning press mentions that link to your domain, and avoiding redirect chains that mask your main domain in search results.

Establish a Wikipedia article and a Wikidata entity for your brand, with the domain set as the official website (Wikidata property P856) and a corresponding external link on Wikipedia. Wikipedia is the largest single source of citations in ChatGPT and a primary input to Knowledge Graphs across Google, Bing, and LLM training data. Earn third-party press coverage first to satisfy notability, then draft the article with cited references rather than self-promotion.