Compare Surfer
See why teams choose Surfer to win AI search and SEO
Surfer puts AI visibility tracking and a full SEO content workflow in one platform: see where AI engines mention you, then plan, write and refresh the content that ranks in Google and gets cited in AI answers.
capabilities
The capabilities that separate tracking from results
AI search and SEO capabilities, compared side by side. Pick a category to see Surfer next to the tools in it; each name opens its full comparison.
Compare Surfer with
| Feature | |||||||
| AI search visibilitySee where AI engines mention your brand, who they mention instead and which pages they cite. | |||||||
| Track brand visibility in AI answers | ChatGPT, Perplexity, Gemini, AI Overviews, AI Mode: 50 to 100 prompts, daily (AI Search Analytics, Pro and up)ChatGPT: 25 prompts, weekly (Standard) | ChatGPT (Solo)ChatGPT, Gemini, Perplexity, Claude, Copilot, Grok and more (Pro) | 5 engines (free plan)11 engines, incl. ChatGPT, Perplexity, AI Overviews, AI Mode, Gemini, Claude (Starter) | ChatGPT, Perplexity, AI Overviews, CopilotGemini, AI Mode, Claude (paid add-ons) | Choose 3 of ChatGPT, AI Mode, AI Overviews, Copilot, GeminiPerplexity (add-on)Up to 13 models (Enterprise) | 9 engines: ChatGPT, Perplexity, AI Overviews, AI Mode, Gemini, Claude, Copilot and more (Enterprise)3 engines (trial) | ChatGPT, Perplexity, AI Overviews, Copilot (Core)9 engines (Enterprise) |
| Competitor share of voice and mention gap | Mention gap (AI Search Analytics, Pro and up) | Yes | Yes | Yes | Yes | Yes | Yes |
| Sources and pages AI engines cite | Cited sources and pages (plans with AI visibility tracking) | Yes | Yes | Yes | Yes | Yes | Yes |
| Brand sentiment in AI answers | Brand sentiment (AI Search Analytics, Pro and up) | Yes | Yes | Yes | Yes | Yes | Yes |
| Pages to earn mentions on (outreach list) | Outreach list of sources to get mentioned in (plans with AI visibility tracking) | Outreach and community opportunities | On-page and off-page actionsOutreach pipeline | Off-page recommendations, citation gapsPlacement marketplace | Actions: get mentioned elsewhere | Not listed | Not listed |
| Content creation and optimizationWrite and refresh content that ranks in Google and gets cited in AI answers. | |||||||
| Content Editor with a live content score | SEO + AI Search score (Discovery and up) | Partial: Quality scores on generated outputs (no live score) | Not listed | Not listed | Partial: Content optimization editor (no live score) | Documents editor and page content score | Not listed |
| AI Search guidelines: facts AI engines cite | AI Search guidelines (Discovery and up) | Not listed | Not listed | Not listed | Not listed | Not listed | Not listed |
| AI writing assistant and article generation | Surfy AI writing assistant (Discovery and up) | Agents and workflows | Briefs, articles and an optimization agent | Content briefs | Suggested and agent rewrites | AI Marketer and agents | Basic content generation (Core)Page optimizations |
| 1-click content optimization | 1-click optimization (Standard and up) | 1-click review suggestions | Not listed | Not listed | Not listed | Not listed | Not listed |
| AI detector, humanizer and plagiarism check | AI detector and humanizer (all plans)Plagiarism check (Standard and up) | AI detection and plagiarism steps | Not listed | Not listed | Not listed | Not listed | Not listed |
| 1-click internal linking | 1-click internal linking (Pro and up) | Workflow template | Not listed | Not listed | Not listed | Not listed | Not listed |
| Planning and SEO researchDecide what to write next, what to refresh and who you compete with. | |||||||
| Keyword research | Keyword research (Standard and up) | Through SEO data integrations | Google Ads search volume | Not listed | Not listed | Not listed | Not listed |
| Topical Map (content planning) | Topical Map (Pro and up) | Not listed | Not listed | Not listed | Not listed | Not listed | Not listed |
| SERP and competitor content analysis | Top-ranking pages in the Content Editor (Discovery and up)SERP Analyzer (Peace of Mind) | SERP data through DataForSEO | Not listed | Not listed | Not listed | Content scorecard against top-ranking pages | Not listed |
| Content Audit and refresh suggestions | Content Audit (Discovery and up)Cannibalization report (Pro and up) | Refresh opportunities | Not listed | Content check and GEO audit | Not listed | Page scores and refresh priorities | Not listed |
| Rankings and page performance tracking | Page tracking: 10 to 500 pages (Discovery and up)Ranking-drop alerts (Standard and up) | Search Console page performance | Weekly Google rank trackingSearch Console data | Not listed | Not listed | AI citation share and rank per page | Not listed |
| Technical site audit (crawler) | No | Not listed | Site Health crawler | Not listed | Not listed | Partial: Page Health | AI-readiness site audits |
| Workflow, automation and teamsFit the tool into your team, your CMS and your AI agents. | |||||||
| Brand Knowledge, custom voices and templates | Brand Knowledge (AI Search Analytics, Standard and up)Custom voices and templates (Pro and up) | Brand Kits and Knowledge Bases | Brand voice and guidelines | Not listed | Company context and brand facts | Brand Kits and Knowledge Bases | Not listed |
| Integrations |  WordPress (Standard and up) Google Docs (Standard and up) Contentful (Pro and up) Zapier (Peace of Mind) | WordPress (Pro)Google DocsContentful (Pro) Webflow Notion Sanity (Pro)And moreAnd more (Pro) | WordPressContentful ShopifyWebflow Google Analytics 4 Google Search Console SlackAnd more | Not listed | Notion (Agent connector) HubSpot (Agent connector)Webflow (Agent connector) | WordPressGoogle DocsContentfulSanity Adobe Experience Manager Microsoft 365Slack | Not listed |
| MCP server (works with Claude, ChatGPT and AI agents) | MCP server (AI Search Analytics, Pro and up) | Yes | Yes | MCP server (Standard and up) | Yes | Yes | MCP server (Agency Core)Custom (Enterprise) |
| Workflow automation (Zapier, agents) | AI agents through MCP (AI Search Analytics, Pro and up)Zapier and API (Peace of Mind) | Playbooks, workflows and gridsSchedules, webhooks and Zapier triggers | AI agent columns in the Content hubScheduled reports | Not listed | Peec Agent with skillsAgent connectors | Agents and workflowsSchedule and event triggers | Not listed |
| API access | API access (Peace of Mind, Enterprise) | Yes | Paid add-on (Starter)Included (Enterprise) | API (Standard and up) | API (Pro and up) | REST API (Enterprise) | API (Enterprise) |
| Team seats and collaboration | 1 to 10 seats (all plans)Live collaboration and comments (Standard and up)Share links for external collaborators (Standard and up) | Unlimited seats (Pro)Comments, suggestions and approvals | Unlimited usersRoles and approvals | Unlimited team members | Unlimited usersRoles and shared dashboards | Unlimited seats (Enterprise)Co-editing and comments | 5 users (Core)Unlimited users (Agency Core) |
| Several brands or clients in one account | 5 brand workspaces (AI Search Analytics, Pro)Unlimited brand workspaces (Peace of Mind) | Unlimited Brand Kits (Enterprise) | Yes | Unlimited workspaces (Standard and up) | 2 to unlimited projects | Agency workspaces ($399/mo each) | Several brands (Agency Core, Enterprise) |
Partial: a narrower version of the feature
Compare Surfer with
| Feature | |||||||
| AI search visibilitySee where AI engines mention your brand, who they mention instead and which pages they cite. | |||||||
| Track brand visibility in AI answers | ChatGPT, Perplexity, Gemini, AI Overviews, AI Mode: 50 to 100 prompts, daily (AI Search Analytics, Pro and up)ChatGPT: 25 prompts, weekly (Standard) | ChatGPT, Gemini, Claude | ChatGPT, Google AI (Starter)Perplexity (Professional)Claude, Gemini (Scale) | ChatGPT, Claude, Gemini, Copilot | No | AI Overviews and AI ModeChatGPT, Perplexity (paid add-on) | ChatGPT, Gemini, AI Overviews (self-serve plans)9 engines (Enterprise) |
| Competitor share of voice and mention gap | Mention gap (AI Search Analytics, Pro and up) | Mention gaps vs up to 5 competitors | Yes | Yes | Not listed | Yes | Yes |
| Sources and pages AI engines cite | Cited sources and pages (plans with AI visibility tracking) | Topics your domain is cited in | Cited URLs and industry citation share | Citation rate | No | Yes | Yes |
| Brand sentiment in AI answers | Brand sentiment (AI Search Analytics, Pro and up) | Not listed | Yes | Yes | No | Yes | Brand sentiment (Growth and up) |
| Pages to earn mentions on (outreach list) | Outreach list of sources to get mentioned in (plans with AI visibility tracking) | Not listed | Link prospects with drafted outreach | Not listed | Not listed | Earn-mention tasks | Action Center (Growth trial, Enterprise) |
| Content creation and optimizationWrite and refresh content that ranks in Google and gets cited in AI answers. | |||||||
| Content Editor with a live content score | SEO + AI Search score (Discovery and up) | Content Grade (letter grade) | SEO + GEO score | Partial: Agent-based scoring (no live score) | Content score | NLP term score | Not listed |
| AI Search guidelines: facts AI engines cite | AI Search guidelines (Discovery and up) | Not listed | Not listed | Not listed | Not listed | Not listed | Not listed |
| AI writing assistant and article generation | Surfy AI writing assistant (Discovery and up) | Draft with AI | Yes | Yes | AI writing assistant in Optimize | Yes | AI Article Writer (15 to 50 articles/mo) |
| 1-click content optimization | 1-click optimization (Standard and up) | Boost Content Grade (1-click terms) | Not listed | Optimization agents | Not listed | Auto-insert terms (Gold and up) | Automatic AI fixes |
| AI detector, humanizer and plagiarism check | AI detector and humanizer (all plans)Plagiarism check (Standard and up) | Not listed | Not listed | Plagiarism check (Copyscape add-on) | Not listed | Plagiarism check (Gold and up) | Humanizer pass in the Article Writer |
| 1-click internal linking | 1-click internal linking (Pro and up) | Link suggestions | Suggestions (Professional and up) | Not listed | Link suggestions (Connect) | Auto-insert internal links | Not listed |
| Planning and SEO researchDecide what to write next, what to refresh and who you compete with. | |||||||
| Keyword research | Keyword research (Standard and up) | Yes | Not listed | Through the Semrush integration | Yes | Not listed | Not listed |
| Topical Map (content planning) | Topical Map (Pro and up) | Topic Explorations | Topic cluster map | Not listed | Content plans and topic modeling | Content planner and ideas | Not listed |
| SERP and competitor content analysis | Top-ranking pages in the Content Editor (Discovery and up)SERP Analyzer (Peace of Mind) | Top 30 pages: outlines, terms, grades | Yes | Competitor Audit agentSearch data via Semrush | SERP X-ray and HeatmapTop 20 pages compared | Competitor analysis and content gapsCompetitor headings, People Also Ask | Article Writer reads ranking pages |
| Content Audit and refresh suggestions | Content Audit (Discovery and up)Cannibalization report (Pro and up) | Content Inventory with decay views | Content Guard (decay alerts) | Not listed | Site inventory | Not listed | Not listed |
| Rankings and page performance tracking | Page tracking: 10 to 500 pages (Discovery and up)Ranking-drop alerts (Standard and up) | Page clicks and positions from Search Console | Search Console clicks and positionsRanking-decay alerts | Not listed | Ranking URL and position per tracked topic | Search Console rankings (Gold and up) | Search Console queries and clicks |
| Backlink index and link research | No | Not listed | Backlink gap and monitoring | Not listed | Not listed | Not listed | Not listed |
| Technical site audit (crawler) | No | Not listed | Site crawler (50 to 1,000 pages/mo) | Not listed | Not listed | Not listed | Site audits (100 to 2,500 pages) |
| Workflow, automation and teamsFit the tool into your team, your CMS and your AI agents. | |||||||
| Brand Knowledge, custom voices and templates | Brand Knowledge (AI Search Analytics, Standard and up)Custom voices and templates (Pro and up) | Tone from a writing sample | Brand Voice profiles | Brand voice, knowledge and audiences | Brief customization (tone, voice) | AI Profile and custom templates | Writing styles and your own data |
| Integrations | WordPress (Standard and up)Google Docs (Standard and up)Contentful (Pro and up)Zapier (Peace of Mind) | WordPressGoogle Docs Microsoft Word | WordPressGoogle DocsWebflowSanity WixNotion | Google DocsWebflow Chrome extension Semrush | Google Docs (Export)Microsoft Word (Export) | WordPress (Gold and up)Google Docs (Chrome extension)Shopify (Gold and up)Google Search Console (Gold and up) | WordPressContentfulSanityAnd more |
| MCP server (works with Claude, ChatGPT and AI agents) | MCP server (AI Search Analytics, Pro and up) | Not listed | MCP server (all plans) | Yes | Not listed | MCP server (Gold and up) | MCP server (paid plans) |
| Workflow automation (Zapier, agents) | AI agents through MCP (AI Search Analytics, Pro and up)Zapier and API (Peace of Mind) | Not listed | Frase Agent auto-publishingAPI, webhooks, MCP, CLI | Marketing agents and Agent Builder (Business)Zapier, Make via API | Not listed | Zapier, Boost.spaceAPI and MCP (Gold and up) | Agentic workflows (Enterprise)Agentic workflow trial runs (other plans)API and webhooks |
| API access | API access (Peace of Mind, Enterprise) | Not listed | Yes | API (Business) | Not listed | API (Gold and up) | Yes |
| Team seats and collaboration | 1 to 10 seats (all plans)Live collaboration and comments (Standard and up)Share links for external collaborators (Standard and up) | Unlimited usersShared drafts and roles | 1 to 5 seatsExtra seats $29/moRoles (Professional and up) | 1 seat (Pro)More seats (Business)Roles and document permissions | 1 to 5 usersAssignments and due dates (Strategy) | Unlimited team members (Gold and up)Tasks, deadlines, content calendar | 1 to 3 usersExtra users $50/moAccess control (Enterprise) |
| Several brands or clients in one account | 5 brand workspaces (AI Search Analytics, Pro)Unlimited brand workspaces (Peace of Mind) | Unlimited projects | 5 sites (Professional)10 sites (Scale) | 2 brand voices (Pro)Unlimited brand voices (Business) | Not listed | 2 to 50 projects | 1 to 2 projectsMore projects (Enterprise) |
Partial: a narrower version of the feature
Compare Surfer with
| Feature | ||||
| AI search visibilitySee where AI engines mention your brand, who they mention instead and which pages they cite. | ||||
| Track brand visibility in AI answers | ChatGPT, Perplexity, Gemini, AI Overviews, AI Mode: 50 to 100 prompts, daily (AI Search Analytics, Pro and up)ChatGPT: 25 prompts, weekly (Standard) | AI Overviews, AI Mode, ChatGPT, Perplexity, Gemini, Copilot, ClaudeCustom prompts (Lite and up)Prompt index (add-on) | ChatGPT, AI Overviews, AI Mode, Gemini100 to 250 prompts, dailyPerplexity (in SE Visible) | ChatGPT, AI Mode, AI Overviews, Gemini, PerplexityAI Visibility toolkit or Semrush One |
| Competitor share of voice and mention gap | Mention gap (AI Search Analytics, Pro and up) | Yes | Up to 5 competitors | Yes |
| Sources and pages AI engines cite | Cited sources and pages (plans with AI visibility tracking) | Yes | Yes | Yes |
| Brand sentiment in AI answers | Brand sentiment (AI Search Analytics, Pro and up) | Partial: Limited sentiment data | Through SE Visible (AI Search add-on) | Yes |
| Pages to earn mentions on (outreach list) | Outreach list of sources to get mentioned in (plans with AI visibility tracking) | Partial: AI Sources (no outreach list) | Not listed | AI PR toolkit (cited outlets) |
| Content creation and optimizationWrite and refresh content that ranks in Google and gets cited in AI answers. | ||||
| Content Editor with a live content score | SEO + AI Search score (Discovery and up) | AI Content Helper (sold separately) | Content Score | SEO Writing Assistant (SEO plans)Content Optimizer (Content Toolkit) |
| AI Search guidelines: facts AI engines cite | AI Search guidelines (Discovery and up) | Partial: AI subtopics | Not listed | Partial: AI SEO checks |
| AI writing assistant and article generation | Surfy AI writing assistant (Discovery and up) | Writing assistant (AI Content Helper) | AI Writer, full articles | AI Article Generator (Content Toolkit) |
| 1-click content optimization | 1-click optimization (Standard and up) | Not listed | Not listed | AI rewrite (Content Toolkit) |
| AI detector, humanizer and plagiarism check | AI detector and humanizer (all plans)Plagiarism check (Standard and up) | AI detector (free web tool)Humanizer (free web tool)Plagiarism check (free web tool) | Plagiarism check | Plagiarism check (Writing Assistant) |
| 1-click internal linking | 1-click internal linking (Pro and up) | Link suggestions in Site Audit | Not listed | Not listed |
| Planning and SEO researchDecide what to write next, what to refresh and who you compete with. | ||||
| Keyword research | Keyword research (Standard and up) | Yes | Yes | Yes |
| Topical Map (content planning) | Topical Map (Pro and up) | Not listed | Not listed | Topic Finder (Content Toolkit) |
| SERP and competitor content analysis | Top-ranking pages in the Content Editor (Discovery and up)SERP Analyzer (Peace of Mind) | SERP overview in Keywords ExplorerGrading against top pages (AI Content Helper) | SERP-based briefs in the Content Editor | SEO Brief GeneratorWriting Assistant vs top 10 |
| Content Audit and refresh suggestions | Content Audit (Discovery and up)Cannibalization report (Pro and up) | Not listed | Not listed | No |
| Rankings and page performance tracking | Page tracking: 10 to 500 pages (Discovery and up)Ranking-drop alerts (Standard and up) | Keyword rank tracker750 to 5,000 keywords | Keyword rank tracker: 2,000 to 5,000 daily100 to 250 AI prompts daily | Position Tracking: 500 to 1,500 keywords dailyDaily AI prompt tracking |
| Backlink index and link research | No | Yes | Yes | Yes |
| Technical site audit (crawler) | No | Yes | Yes | Yes |
| Workflow, automation and teamsFit the tool into your team, your CMS and your AI agents. | ||||
| Brand Knowledge, custom voices and templates | Brand Knowledge (AI Search Analytics, Standard and up)Custom voices and templates (Pro and up) | Brand Kit (AI Content Helper) | Not listed | Brand voices (Content Toolkit) |
| Integrations | WordPress (Standard and up)Google Docs (Standard and up)Contentful (Pro and up)Zapier (Peace of Mind) |  Looker Studio (Advanced and up) | WordPressGoogle DocsZapierWix | WordPressGoogle DocsMicrosoft WordWix |
| MCP server (works with Claude, ChatGPT and AI agents) | MCP server (AI Search Analytics, Pro and up) | MCP server (Lite and up) | MCP server (all plans) | MCP server (Semrush One Starter and up) |
| Workflow automation (Zapier, agents) | AI agents through MCP (AI Search Analytics, Pro and up)Zapier and API (Peace of Mind) | Through the API and MCP | Zapier, Make, n8nMCP and API | Zapier (Site Audit)MCP for AI agents |
| API access | API access (Peace of Mind, Enterprise) | API (Lite and up) | Included credits | API, paid units (Business and Advanced) |
| Team seats and collaboration | 1 to 10 seats (all plans)Live collaboration and comments (Standard and up)Share links for external collaborators (Standard and up) | 1 user includedExtra users from $40/mo | 1 to 3 manager seatsShared editor docs with comments | 1 seat includedExtra users $45 to $100/mo |
| Several brands or clients in one account | 5 brand workspaces (AI Search Analytics, Pro)Unlimited brand workspaces (Peace of Mind) | 5 to 50 projects | 10 to 30 projectsAgency Pack add-on | 5 to 40+ websites |
Partial: a narrower version of the feature
Compare Surfer with
| Feature | |||
| AI search visibilitySee where AI engines mention your brand, who they mention instead and which pages they cite. | |||
| Track brand visibility in AI answers | ChatGPT, Perplexity, Gemini, AI Overviews, AI Mode: 50 to 100 prompts, daily (AI Search Analytics, Pro and up)ChatGPT: 25 prompts, weekly (Standard) | No | No |
| Sources and pages AI engines cite | Cited sources and pages (plans with AI visibility tracking) | No | No |
| Content creation and optimizationWrite and refresh content that ranks in Google and gets cited in AI answers. | |||
| Content Editor with a live content score | SEO + AI Search score (Discovery and up) | No | No |
| AI Search guidelines: facts AI engines cite | AI Search guidelines (Discovery and up) | No | No |
| AI writing assistant and article generation | Surfy AI writing assistant (Discovery and up) | Yes | Yes |
| 1-click content optimization | 1-click optimization (Standard and up) | No | No |
| AI detector, humanizer and plagiarism check | AI detector and humanizer (all plans)Plagiarism check (Standard and up) | No | No |
| 1-click internal linking | 1-click internal linking (Pro and up) | No | No |
| Planning and SEO researchDecide what to write next, what to refresh and who you compete with. | |||
| Keyword research | Keyword research (Standard and up) | No | No |
| Topical Map (content planning) | Topical Map (Pro and up) | No | No |
| SERP and competitor content analysis | Top-ranking pages in the Content Editor (Discovery and up)SERP Analyzer (Peace of Mind) | No | No |
| Content Audit and refresh suggestions | Content Audit (Discovery and up)Cannibalization report (Pro and up) | No | No |
| Rankings and page performance tracking | Page tracking: 10 to 500 pages (Discovery and up)Ranking-drop alerts (Standard and up) | No | No |
| Workflow, automation and teamsFit the tool into your team, your CMS and your AI agents. | |||
| Brand Knowledge, custom voices and templates | Brand Knowledge (AI Search Analytics, Standard and up)Custom voices and templates (Pro and up) | Projects, instructions, custom GPTs | Projects, instructions, skills |
| Integrations | WordPress (Standard and up)Google Docs (Standard and up)Contentful (Pro and up)Zapier (Peace of Mind) |  Google Drive (Connected app)Slack (Connected app)Microsoft 365 (Connected app) | Google Docs (Add-on)Google Drive (Connector) Gmail (Connector)Slack (Connector)Microsoft 365 (Connector) |
| MCP server (works with Claude, ChatGPT and AI agents) | MCP server (AI Search Analytics, Pro and up) | No, MCP client only (paid plans) | No, MCP client only: custom connectors (all plans) |
| Workflow automation (Zapier, agents) | AI agents through MCP (AI Search Analytics, Pro and up)Zapier and API (Peace of Mind) | Scheduled tasks (Plus and up)Workspace agents (Business) | Scheduled tasks (Pro and up)Claude Code and Cowork |
| API access | API access (Peace of Mind, Enterprise) | OpenAI API (separate) | Claude API (separate) |
| Team seats and collaboration | 1 to 10 seats (all plans)Live collaboration and comments (Standard and up)Share links for external collaborators (Standard and up) | Project sharingFrom 2 users (Business) | 2 to 150 users (Team)Project sharing (Team) |
| Several brands or clients in one account | 5 brand workspaces (AI Search Analytics, Pro)Unlimited brand workspaces (Peace of Mind) | Separate projects | Separate projects |
Checked on each vendor's website and pricing page. “Not listed” means we found no such feature there. Did we get anything wrong? Email support@surferseo.com and we'll check and update this page.
what teams say
Trusted by 150,000+ content creators, SEOs and agencies
“Surfer has righteously earned its place in our content team’s tool arsenal. We use it daily and can wholeheartedly recommend trying it.”
“Surfer has quickly become essential in our SEO workflow at ClickUp — a key addition to any SEO team's toolbox.”
Case Study
Frequently Asked Questions
What makes Surfer different from AI visibility trackers?
Surfer tracks where AI engines mention your brand (AI visibility tracking: mention rate, position, sentiment, cited sources and the mention gap against competitors) and gives you a full SEO content workflow to improve it: a Content Editor with a live SEO and AI Search score, AI Search guidelines with the facts AI engines cite, keyword research, the Topical Map and Content Audit. One tool covers Google rankings and AI answers.
How do I choose an AI search optimization platform?
Check three things. Coverage: which AI engines it tracks (ChatGPT, Perplexity, Gemini, Google AI Overviews and AI Mode) and how often prompts refresh. Action: whether it only reports or also helps you create and update content. Workflow: integrations with the tools your team already uses (Google Docs, WordPress, your CMS) and access for AI agents through MCP or an API.
What's the difference between AI visibility tools and traditional SEO tools?
SEO tools measure rankings, clicks and backlinks in search results. AI visibility tools measure whether AI answers mention and cite your brand. Read our guides to generative engine optimization and answer engine optimization for how the two fit together.
How much does Surfer cost?
Surfer: Discovery $49/mo, AI Search Analytics $82/mo, Standard $99/mo, Pro $182/mo, Peace of Mind $299/mo (billed yearly), Enterprise custom. See pricing for what each plan includes.
How do you keep these comparisons accurate?
We check every value against each vendor's own website and pricing page and list a feature only when we can find it there; each page shows the date of its last check. If something is out of date or wrong, email support@surferseo.com and we'll check and update the page.
Can I use Surfer with Semrush or Ahrefs?
Yes. Many teams keep an SEO suite for backlinks and technical audits and use Surfer for AI visibility and content. Surfer's MCP server also lets Claude, ChatGPT and other AI agents work with Surfer data next to your other tools.
See where your brand stands in AI search
Track your visibility across ChatGPT, Perplexity, Gemini and Google's AI features, then write and refresh the content that changes it, in one platform.
Plans from $49/mo, billed yearly