AI Rank Tracker: Track Your Brand in ChatGPT, Gemini & AI Search
Surfer tracks how often ChatGPT, Gemini, Perplexity, Google AI Mode and AI Overviews mention your brand, where you rank in their answers, which sources they cite, and which competitors they name instead.
Trusted by Marketers Who Set the Standard
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AI is the new Front Page
That's how many B2B CMOs use AI to find vendors, up from 24% a year earlier.
That's how many consumers would trust information from an AI chatbot.
That's how many messages ChatGPT receives every day.
AI Visibility Tracking That Shows What to Fix
Surfer shows when, where and how AI models mention your brand in answers to the prompts your buyers use, and which sources and competitors stand between you and the answer.
Add the Prompts Your Buyers Ask
When you create a project, Surfer analyzes your brand and suggests topics and prompts. Keep the ones you want, add your own, and group them by topic.
Each prompt runs in every AI model on your plan: ChatGPT, Gemini, Perplexity, Google AI Mode and AI Overviews.
Check Your Visibility Score, Mention Rate and Position
Three numbers per brand, model, topic and date: Visibility Score (how often and how prominently you appear), mention rate (the share of AI responses that name you) and average position (how high you appear when you do).
Filter by model, prompt or date, and see the fan-out queries the models searched before they answered.
Find the Sources AI Cites, and Your Mention Gaps
The Sources tab lists every domain and URL the answers cite, how often they are cited, and whether each one mentions you or a competitor.
Mention Gap shows the sources that name a competitor but not you: your outreach list for earning, requesting or buying a mention.
Become the Source AI Models Trust
AI visibility tracking is part of Surfer, so the next step is in the same app:
Plan: Use Topical Map and Fanout Queries insights to outperform competitor content.
Optimize: Open a cited page in the Content Editor with one click, or write the missing article.
Maintain: Use Content Audit to keep your content fresh and "citation-worthy" over time.
5x the Data. 1x the Price. 100% Reality.
Model APIs don't return what people see in the apps. In Surfer's test of 1,000 prompts, API and app answers overlapped 30% at best.
Real, unfiltered data
Surfer collects answers from the AI apps your customers use, not from APIs, so you get the citations, links and live search results that API answers miss. See the study.
Everywhere at once
One prompt tracks your brand in all five AI models at once. On every plan except Standard (ChatGPT only), a tracked prompt covers ChatGPT, Gemini, Perplexity, AI Mode and AI Overviews for the same price.
Surfer’s Co-founder and Head of Innovation, Michał Suski, together with the R&D team constantly analyze how AI models rank, cite, and surface brands — refining our proprietary algorithm in real time as the landscape shifts.
Because when AI changes the rules, we don’t react. We adapt first.
What You Can Do With Surfer
Win More Mentions: Find gaps in high-intent prompts and create content that AI can't help but cite.
Control Your Brand Narrative: See how AI describes you today—and reshape how it talks tomorrow.
Show ROI: Tie content and PR efforts directly to AI visibility gains your C-suite actually cares about.
Focus on Impact: Use prompt-level data to prioritize updates that yield the biggest visibility jumps.
Made for Marketers Who Want to Be the Source—Not the Bystander
Surfer's AI visibility tracking is for teams that want to shape AI answers, not only rankings. PR & Brand teams: Own your narrative in the AI age. Stay ahead of the competition. Content & AEO teams: Write and optimize for the generative era at scale. CMOs & VPs: Get hard metrics, not gut feelings.
At a glance
What AI Rank Tracking in Surfer Covers
The models, metrics, limits and prices in one place, so you can compare Surfer with other AI visibility tools.
| AI models tracked | ChatGPT, Gemini, Perplexity, Google AI Mode and Google AI Overviews. The Standard plan tracks ChatGPT only. |
|---|---|
| How answers are collected | From the AI apps your customers use, not from model APIs. Prompts are run more than once and checked for consistency, so one odd answer does not move your numbers. |
| Refresh | Daily on AI Search Analytics, Pro, Peace of Mind and Enterprise. Weekly on Standard. |
| Prompts | 25 on Standard, 50 on Pro, 100 on Peace of Mind, 50 to 200 on AI Search Analytics, and a custom number on Enterprise. On AI Search Analytics, Pro and Peace of Mind you can buy more prompts with the plan selector on the pricing page or at checkout. |
| Metrics | Visibility Score, mention rate and average position, by brand, prompt, topic, model and date. |
| Brands and competitors | Your brand and every brand the answers name, ranked by Visibility Score. Compare any two brands side by side. |
| Sources and citations | Every domain and URL the answers cite, how often, whether it mentions you, and which of your own pages get cited. Mention Gap (not on Standard) lists the sources that name a competitor but not you. |
| Answers and sentiment | The full AI answer for each prompt, sentiment analysis of the cited sources, and the fan-out queries the models searched. Sentiment is not on Standard. |
| Reporting and integrations | CSV export from the Prompts, Competitors and Sources tabs, and Surfer MCP for Claude, ChatGPT and other assistants (AI Search Analytics, Pro, Peace of Mind and Enterprise). A view-only link to share the Overview. API and a Looker Studio connector on Peace of Mind and Enterprise. |
| Price | From $82 a month billed yearly ($95 monthly) for AI Search Analytics with 50 prompts. Standard $99, Pro $182 and Peace of Mind $299 a month, billed yearly. |
Plans and prices (USD) from the pricing page.
Pricing
Pricing for AI Rank Tracking in Surfer, Without Hidden Fees
Not sure yet? Start smaller — or go bigger.
Compare all plans ->Frequently Asked Questions
Can Surfer help me with AI visibility?
Of course! Surfer is the most complete platform for AI Search Optimization and visibility.
- AI Tracker helps you track, measure, and improve your AI visibility with clear insights on your Visibility Score, mention gaps, competitor share of voice, and more.
- Topical Map helps you research and plan new content clusters designed to increase your topical authority and position you as an expert in your niche, thereby enhancing your chances of being cited and mentioned.
- Content Audit helps you monitor your content's performance, notifies you about ranking drops so you can act fast, and suggests articles with the best quick-win potential to refresh (the fresher your content, the higher its chances of being mentioned and cited).
- Content Editor's live guidelines help you write new and refresh existing content in a way that is rewarded in AI answers and in SERPs.
How does Surfer work?
Surfer shows you how AI models like ChatGPT, Gemini, Perplexity, AI Overviews, and AI Mode talk about your brand, and helps you change it.
Track. AI Tracker follows the prompts your buyers ask in AI models. You see where AI models mention and cite you, where they recommend competitors instead (your mention gaps), and how they describe your brand.
Act. Topical Map, Content Editor, and Content Audit help you plan, write, and refresh the content AI models pick up and cite. All guidelines are real-time and competition-based, built on NLP solutions, machine learning, and an analysis of over 500 web and AI signals.
Grow. The same content is designed to improve both AI citations and rankings, so classic SEO keeps working for you while your AI visibility grows. AI search, without the guesswork.
Who uses Surfer?
Surfer is used by brands, agencies, in-house teams, and individuals who want to be mentioned and cited in AI answers, and keep growing organic traffic from Google. Surfer’s community grows every day and currently includes 150,000+ customers from 159+ countries. Among them are well-known brands, such as Bolt, FedEx, ClickUp, Lenovo, Opera, Square, Shopify, FreshBooks, and, hopefully, you! 🤞
What languages does Surfer support?
Surfer works with all languages! A full list of supported languages is available in our Knowledge Base.
AI Rank Tracking in Surfer
What is an AI rank tracker?
An AI rank tracker shows whether AI answer engines such as ChatGPT, Gemini, Perplexity, Google AI Mode and AI Overviews mention your brand for the prompts your buyers use, how high they place you in the answer, and which sources they cite. It is also called an AI tracker, AI visibility tracker, LLM rank tracker or AI search monitoring tool.
Surfer tracks this for your brand and for every competitor the answers name, and shows the sources you need to be on to get mentioned.
Which AI models does Surfer track?
ChatGPT, Gemini, Perplexity, Google AI Mode and Google AI Overviews. On AI Search Analytics, Pro, Peace of Mind and Enterprise, every prompt you track runs in all five. The Standard plan tracks ChatGPT only.
Want another model tracked? Email jakub.sadowski@surferseo.com and we’ll consider it for the roadmap.
How often does Surfer refresh AI visibility data?
Every day on AI Search Analytics, Pro, Peace of Mind and Enterprise, and once a week on Standard. Each refresh reruns all your prompts, so you can see changes by day, model and prompt.
What does Surfer measure in AI answers?
For every prompt, model and date:
- Visibility Score: how often and how prominently your brand appears.
- Mention rate: the share of answers that mention your brand.
- Average position: how high your brand appears when it is mentioned.
- Competitors: the same three numbers for every brand the answers name, with a side-by-side comparison.
- Sources: every domain and URL the answers cite, how often, whether it mentions you, and which of your own pages get cited.
- Answers: the full AI response, the sentiment of the cited sources, and the fan-out queries the model searched.
Mention Gap and sentiment are not on the Standard plan.
How is AI rank tracking different from Google rank tracking?
Traditional rank tracking reports the position of your page in Google’s search results for a keyword. An AI rank tracker reports whether an AI answer names your brand for a prompt, where in the answer it appears, and which pages the answer cites.
AI answers have no fixed list of ten results and change from one run to the next, so Surfer runs prompts more than once and reports rates and averages instead of a single position.
Does Surfer use the ChatGPT or Gemini API to get answers?
No. Surfer collects answers from the AI apps themselves, the same answers your customers see. In Surfer’s test of 1,000 prompts across five AI products, answers from the APIs overlapped with the answers in the apps by 30% at best. Read the study.
How much does AI rank tracking in Surfer cost?
Prices in USD per month, billed yearly (billed monthly in brackets):
- AI Search Analytics: $82 ($95) for 50 prompts in all five models, refreshed daily; up to 200 prompts.
- Standard: $99 ($119) for 25 prompts in ChatGPT, refreshed weekly, plus Surfer’s content tools.
- Pro: $182 ($219) for 50 prompts in all five models, refreshed daily.
- Peace of Mind: $299 ($359) for 100 prompts in all five models, refreshed daily, with API access.
- Enterprise: custom prompt limits and pricing.
On AI Search Analytics, Pro and Peace of Mind you can buy more prompts with the plan selector on the pricing page or at checkout.
Can I export AI visibility data or connect it to Looker Studio?
Yes. On AI Search Analytics, Pro, Peace of Mind and Enterprise you can export the Prompts, Competitors and Sources tabs to CSV and ask Claude or ChatGPT about your tracking data through Surfer MCP. You can also share the Overview through a view-only link.
Peace of Mind and Enterprise include API access and the Looker Studio connector.
Your Brand Deserves to Be Seen—Everywhere
AI is shaping decisions. If you’re not in the answers, you’re not even considered. Win the next wave of search →
