Build the Topical Authority AI Trusts
Save hours of researching with Topical Map recommendations. Get straight-to-the-point content ideas your audience, AI models and Google will love.
MeetTopic Explorer, a new way to research
Trusted by 150,000+ Brands and Agencies Growing in AI Search
AI trusts
Cover the clusters that make AI models see you as the expert
Create content that shows your expertise
Get cited in AI answers and stand out on Google
Get weekly recommendations on best topics to cover
Research, audit & monitor from Sites, your centralized content hub
Find Gaps
Discover the best content opportunities quickly.
Topical Map simplifies finding relevant ideas by suggesting the best opportunities.
Connect to Google Search Console, click on the topics, and get started!
They instantly become detailed article outlines, saving you time and effort.
Boost Authority
Engage readers with relevant, credible topics.
Discover topics that boost your site's authority and credibility.
Topical Map provides actionable insights to create content that AI models cite and readers trust.
People and AI models trust the experts!
Quick Insights
Identify strengths and weaknesses easily.
Get detailed visualizations of your topical coverage.
Quickly identify strengths and weaknesses, track key topics, and adjust your strategy before going all in.
Avoid wasting time or money on a content strategy with little to no ROI.
“50 SaaS content plans a month? Used to take long hours… Now, Surfer’s Topical Map helps me finally catch some Zzz’s by doing quite a chunk of research for me”
2 Ways to Research, in 1 Powerful Tool.
Streamlined content research and planning tool, that fits your workflow
Topical Map fits perfectly into your content creation workflow
Discover & Explore
Start with Sites to seamlessly integrate Topical Map into your content creation workflow, from discovery to optimization
Easily populate your website, venture into a new niche, or gain topical authority!
Create & Optimize
Write top-notch articles to close those content gaps using Content Editor!
You can automate this with Surfer AI or speed it up with Auto-Optimize and Auto Internal Links.
Audit & Monitor
Lastly, audit, monitor, and continuously optimize your content. (AI search and Google both favor fresh content!)
Content Audit will track your pages' positions, notify you about any changes and surface the best opportunities to stay visible in AI search and Google!
“Topical Map is a tremendously valuable tool ... help you become a greater subject matter expert.”
Frequently Asked Questions
Can Surfer help me with AI visibility?
Of course! Surfer is the most complete platform for AI Search Optimization and visibility.
- AI Tracker helps you track, measure, and improve your AI visibility with clear insights on your Visibility Score, mention gaps, competitor share of voice, and more.
- Topical Map helps you research and plan new content clusters designed to increase your topical authority and position you as an expert in your niche, thereby enhancing your chances of being cited and mentioned.
- Content Audit helps you monitor your content's performance, notifies you about ranking drops so you can act fast, and suggests articles with the best quick-win potential to refresh (the fresher your content, the higher its chances of being mentioned and cited).
- Content Editor's live guidelines help you write new and refresh existing content in a way that is rewarded in AI answers and in SERPs.
How does Surfer work?
Surfer shows you how AI models like ChatGPT, Gemini, Perplexity, AI Overviews, and AI Mode talk about your brand, and helps you change it.
Track. AI Tracker follows the prompts your buyers ask in AI models. You see where AI models mention and cite you, where they recommend competitors instead (your mention gaps), and how they describe your brand.
Act. Topical Map, Content Editor, and Content Audit help you plan, write, and refresh the content AI models pick up and cite. All guidelines are real-time and competition-based, built on NLP solutions, machine learning, and an analysis of over 500 web and AI signals.
Grow. The same content is designed to improve both AI citations and rankings, so classic SEO keeps working for you while your AI visibility grows. AI search, without the guesswork.
Who uses Surfer?
Surfer is used by brands, agencies, in-house teams, and individuals who want to be mentioned and cited in AI answers, and keep growing organic traffic from Google. Surfer’s community grows every day and currently includes 150,000+ customers from 159+ countries. Among them are well-known brands, such as Bolt, FedEx, ClickUp, Lenovo, Opera, Square, Shopify, FreshBooks, and, hopefully, you! 🤞
What languages does Surfer support?
Surfer works with all languages! A full list of supported languages is available in our Knowledge Base.
Features & Capabilities
Can I create a Topical Map for multiple websites?
You can connect as many domains as you want. The more the merrier!
Which countries are supported by Topical Map?
We currently support all countries — and can fairly easily switch on new locations or languages variants upon request. Click to read more.
How often does the Topical Map refresh?
Topical Map auto-refreshes every 14 days, giving you a clear overview of any changes in your coverage, top keywords, and impressions.
What is topical authority?
Topical authority refers to a website's perceived expertise and trustworthiness in a specific subject area. It is achieved by consistently producing high-quality, comprehensive content that covers all aspects of a topic.
When a website establishes strong topical authority, AI models and search engines recognize it as a reliable source, which can lead to more AI mentions and citations, higher rankings, and increased organic traffic.
For example, a website focused on "electric vehicle (EV) maintenance" can establish topical authority by covering subjects like battery care, tire maintenance, software updates, charging stations, and troubleshooting. By extensively addressing these topics, the site becomes a trusted resource for EV owners and is viewed by AI models and search engines as an authoritative source.
Your Brand Deserves to Be Seen—Everywhere
AI is shaping decisions. If you’re not in the answers, you’re not even considered. Win the next wave of search.
