Audit, Evaluate, Optimize. Automatically.
Find what to fix in your existing content to get cited by AI and keep ranking on Google, long after you hit ‘publish’.
Content Audit shows you what to fix next to get cited
Inside Sites, Content Audit works alongside Dashboard and Topical Map to give you a complete, data-driven picture of your content’s visibility in AI search and on Google—so you can prioritize what really matters.
Whether you’re a beginner or a pro, your next fix will be clearly labeled and within reach!
Content Audit analyzes your content and extracts essential metrics such as position, CTR, traffic, and Content Score.
From there, it suggests the best opportunities that are most likely to lift your AI visibility and rankings.
AI models and Google love fresh, relevant content!
The fresher your content, the better its chances of being cited. Get fresh insights based on what ranks today.
Effortless Content Updates and Optimization
With Surfer’s Content Audit and Auto Optimize, you can easily update your old content with the newest information available for any given topic.
Stay Ahead with Sites
No more tab chaos—research, audit, and track with Sites, your content Mission Control. Close content gaps, improve the user experience, and stay ahead of the curve all at the same time!
You can’t fix what you can’t see and you can’t measure what you’re not tracking
These are the types of bottlenecks that keep you and your team from reaching the next level. Content Audit lays the foundation and gives you the information you need to improve performance in AI search and on Google, strategically.
“Content Audit is profoundly helpful to our workflow. It gives a snapshot of areas to improve on existing articles and select focus keywords to drive results in short order.”
Content Audit offers simple solutions to complex problems.
Content Audit is a tool that teams, agencies, and freelancers use to make confident, data-driven decisions regarding the upkeep and optimization of their current content.
It saves you time by keeping track of vital search ranking metrics and notifying you about any changes.
It carefully selects quick wins and gives a full picture of what’s working, what’s not, and how to improve.
It monitors your position on Google. Automatically.
It notifies you regarding any change in position. Up or down.
It selects the best opportunities for quick wins in AI search and on Google
Audit your existing website's content at a glance. You no longer need to copy and paste each URL individually!
How does it work?
Audit entire domains in a single tab
Connect your Google Search Console to Surfer, and watch the magic happen! Content Audit will give you an overview of your content's performance, providing you with a clear picture of what's working and what's not.
Find your best opportunities
Go to the "Best Opportunities" tab to find the fixes with the highest impact. With Content Audit's recommendations, you can concentrate on optimizing pages with the most potential to get cited and rank.
Refresh old content with only two clicks
Keep your content fresh, cited and ranking with Auto-Optimize and Internal Linking. Simply open the page you want to update in Content Editor, click the respective buttons and watch Surfer optimize content for you!
Act fast with weekly updates
Stay on top of your content with weekly updates on keyword rankings, changes to the SERP, and your best opportunities. Never again miss your chance to quickly score a win.
Act Fast with Weekly Updates
Stay on top of your content with weekly reports
Ensure you never miss an opportunity to improve.
Content Audit fits perfectly into your content creation workflow
Discover & Explore
Start with Sites to seamlessly integrate Topical Map into your content creation workflow, from discovery to optimization
Easily populate your website, venture into a new niche, or gain topical authority!
Create & Optimize
Write top-notch articles to close those content gaps using Content Editor!
You can automate this with Surfer AI or speed it up with Auto-Optimize and Auto Internal Links.
Audit & Monitor
Lastly, audit, monitor, and continuously optimize your content. (AI search and Google both favor fresh content!)
Content Audit will track your pages' positions, notify you about any changes and surface the best opportunities to stay visible in AI search and Google!
Frequently Asked Questions
Can Surfer help me with AI visibility?
Of course! Surfer is the most complete platform for AI Search Optimization and visibility.
- AI Tracker helps you track, measure, and improve your AI visibility with clear insights on your Visibility Score, mention gaps, competitor share of voice, and more.
- Topical Map helps you research and plan new content clusters designed to increase your topical authority and position you as an expert in your niche, thereby enhancing your chances of being cited and mentioned.
- Content Audit helps you monitor your content's performance, notifies you about ranking drops so you can act fast, and suggests articles with the best quick-win potential to refresh (the fresher your content, the higher its chances of being mentioned and cited).
- Content Editor's live guidelines help you write new and refresh existing content in a way that is rewarded in AI answers and in SERPs.
How does Surfer work?
Surfer shows you how AI models like ChatGPT, Gemini, Perplexity, AI Overviews, and AI Mode talk about your brand, and helps you change it.
Track. AI Tracker follows the prompts your buyers ask in AI models. You see where AI models mention and cite you, where they recommend competitors instead (your mention gaps), and how they describe your brand.
Act. Topical Map, Content Editor, and Content Audit help you plan, write, and refresh the content AI models pick up and cite. All guidelines are real-time and competition-based, built on NLP solutions, machine learning, and an analysis of over 500 web and AI signals.
Grow. The same content is designed to improve both AI citations and rankings, so classic SEO keeps working for you while your AI visibility grows. AI search, without the guesswork.
Who uses Surfer?
Surfer is used by brands, agencies, in-house teams, and individuals who want to be mentioned and cited in AI answers, and keep growing organic traffic from Google. Surfer’s community grows every day and currently includes 150,000+ customers from 159+ countries. Among them are well-known brands, such as Bolt, FedEx, ClickUp, Lenovo, Opera, Square, Shopify, FreshBooks, and, hopefully, you! 🤞
What languages does Surfer support?
Surfer works with all languages! A full list of supported languages is available in our Knowledge Base.
Features & Capabilities
What do I need to start using Content Audit?
You first need to have an active Surfer plan whether trial or paid. After that, the next most important thing is that you can connect GSC to Surfer. This step ensures the most accurate information.
What if I want to use Content Audit to audit my blog and not the entire website?
If you want to create a Content Audit only for a subdomain or a directory of your domain, simply create a GSC URL prefix property for it via your Search Console, then go back to Surfer and create a Content Audit for it.
How often does it refresh?
Content Audit fetches GSC data daily, though the data presented is for the last 30 days with complete data.
Your Brand Deserves to Be Seen—Everywhere
AI is shaping decisions. If you’re not in the answers, you’re not even considered. Win the next wave of search.
