Write content AI cites
and Google ranks
Create and refresh content that earns its place in ChatGPT, Gemini and AI Overviews answers with Surfer’s Content Editor, in any industry, language or location.
Content Score is a real-time metric that shows if your content is on track to get cited by AI and rank on Google.
500+ web and AI signals analyzed
- Keyword optimization
- Entity extraction
- Link equity
- Content relevance
- Topic coverage
- Topical authority
Powerful integrations
Whether it’s Google Docs, ChatGPT, WordPress or Contentful.
Surfer works where you work! Less friction, more ease, better results.
Briefs with catchy headlines in seconds
Use the built-in Outline Builder to structure your content into a detailed outline, complete with unique potential headings and questions.
Write and optimize content in any language
Write and optimize simultaneously with real-time metrics for structure, word count, NLP-ready keywords and images, and get cited and ranked anywhere in the world, no matter the niche or industry.
Write, Edit, and Rephrase—Now in Your Own Voice
Surfy + Content Editor = a dream team. Surfy is your personal writing assistant, helping you edit, rephrase, and refine any article in real-time. Now, with Custom Voice, you can write in your unique tone and style while keeping your content ready for AI search and SEO.
Say goodbye to writer’s block and time-consuming edits—Surfy’s got you. 🚀
Boost Your Content’s Depth with Topics
To get cited by AI and rank higher, you need to cover every angle—not just keywords. Topics maps out the most relevant ideas and gaps, straight from top competitors, so your content stands out as the go-to authority for readers, AI models and search engines alike.
Optimize with ease and earn your place in AI answers and on Google.
Boost your Content Score and Topical Coverage with a Click
Auto-Optimize analyzes your content against your competitors to find opportunities for boosting your Content Score by adding relevant terms and missing sections, all while maintaining a human tone of voice. Yes—even if it means adding, rewriting or expanding sections in order to make it all flow!
Insert Internal Links Automatically
Internal Linking scans your domain, finds the most optimal anchor, and inserts internal links automatically. What used to take hours now takes minutes with Surfer!
Humanizer
Learn more ->If your client, manager or team are worried about AI-generated content being penalized, Humanizer is a feature they’ll love! It was trained before the age of AI-written texts, so it can spot patterns and unnatural language to avoid AI detection and improve the natural tone of your article!
Add final touches and publish your content with confidence.
Create with confidence
Avoid Google penalties or upset clients with Surfer’s Plagiarism Checker feature! This crucial pre-publish step helps teams, writers, and experts alike!
Easy Collaboration for Teams + Freelancers
Delegate edits through mentions, check the version history and leave comments to avoid bottlenecks and publish better content, faster! Ideal for teams and freelancers!
WordPress Users? This one is for you!
Get real-time guidelines, 1-click export, and include all images into your library with Surfer’s free WordPress Plugin for Content Editor!
Share your work, not your password!
Working with external writers? Easily share the editable Content Editor without having to give access to your Surfer account or password! Great for agencies who outsource!
If AI doesn’t cite you, you’re invisible.
Be the source. Use Surfer.
Surfer makes it easy. How? With powerful features, like Auto-Optimize, Humanizer, Plagiarism Checker, and Content Score, which take your content from invisible to cited.
“Surfer has righteously earned its place in our content team’s tool arsenal. We use it daily and can wholeheartedly recommend trying it.”
Want to fast-forward and publish content AI cites and Google ranks in minutes?
Generate articles ready for AI search in minutes
Surfer AI doesn't just generate articles, it generates visibility. Streamline your content creation process with Surfer AI and let it do the researching, writing, and optimizing for you. You just review the final product and publish with confidence.
Boost E-E-A-T with Custom Knowledge and Writing Points
Turn your brand facts into engaging content – crafted with precision, ensuring every detail you provide shines through and boosts your E-E-A-T score.
Utilize Templates for your commercial content needs!
Regular blog articles are not enough? Craft commercial content with ease: generate top-quality product reviews and roundups in a fraction of the time.
Content Editor fits perfectly into your content creation workflow
Discover & Explore
Start with Sites to seamlessly integrate Topical Map into your content creation workflow, from discovery to optimization
Easily populate your website, venture into a new niche, or gain topical authority!
Create & Optimize
Write top-notch articles to close those content gaps using Content Editor!
You can automate this with Surfer AI or speed it up with Auto-Optimize and Auto Internal Links.
Audit & Monitor
Lastly, audit, monitor, and continuously optimize your content. (AI search and Google both favor fresh content!)
Content Audit will track your pages' positions, notify you about any changes and surface the best opportunities to stay visible in AI search and Google!
Frequently Asked Questions
Can Surfer help me with AI visibility?
Of course! Surfer is the most complete platform for AI Search Optimization and visibility.
- AI Tracker helps you track, measure, and improve your AI visibility with clear insights on your Visibility Score, mention gaps, competitor share of voice, and more.
- Topical Map helps you research and plan new content clusters designed to increase your topical authority and position you as an expert in your niche, thereby enhancing your chances of being cited and mentioned.
- Content Audit helps you monitor your content's performance, notifies you about ranking drops so you can act fast, and suggests articles with the best quick-win potential to refresh (the fresher your content, the higher its chances of being mentioned and cited).
- Content Editor's live guidelines help you write new and refresh existing content in a way that is rewarded in AI answers and in SERPs.
How does Surfer work?
Surfer shows you how AI models like ChatGPT, Gemini, Perplexity, AI Overviews, and AI Mode talk about your brand, and helps you change it.
Track. AI Tracker follows the prompts your buyers ask in AI models. You see where AI models mention and cite you, where they recommend competitors instead (your mention gaps), and how they describe your brand.
Act. Topical Map, Content Editor, and Content Audit help you plan, write, and refresh the content AI models pick up and cite. All guidelines are real-time and competition-based, built on NLP solutions, machine learning, and an analysis of over 500 web and AI signals.
Grow. The same content is designed to improve both AI citations and rankings, so classic SEO keeps working for you while your AI visibility grows. AI search, without the guesswork.
Who uses Surfer?
Surfer is used by brands, agencies, in-house teams, and individuals who want to be mentioned and cited in AI answers, and keep growing organic traffic from Google. Surfer’s community grows every day and currently includes 150,000+ customers from 159+ countries. Among them are well-known brands, such as Bolt, FedEx, ClickUp, Lenovo, Opera, Square, Shopify, FreshBooks, and, hopefully, you! 🤞
What languages does Surfer support?
Surfer works with all languages! A full list of supported languages is available in our Knowledge Base.
Features & Capabilities
Does Content Editor help me write content that gets cited by AIs?
Yes, of course. Content Editor ensures the expert topical coverage that helps increase AI citations and mentions, and the same content ranks high in SERPs.
Can I use Content Editor to optimize my existing content?
Absolutely! Content Editor guidelines will help you write an article from scratch, as well as optimize any existing content. You can upload content from any existing URL, copy-paste it from external writing tools, or write it yourself within the Content Editor.
Not a fan of manual optimization? Use the Auto-optimize feature to easily get all new articles to the finish line and quickly re-optimize existing content so it gets cited in AI answers and ranks high. All you need to do is create a new Content Editor to get the latest AI SEO guidelines, add at least 50% of the suggested content length to your article, and click the “Auto-optimize” button.
Can I share a Content Editor with my team?
Yes! You can generate a shareable link in any Content Editor which can be used an unlimited number of times.
People with a shareable link can review and edit the work directly in the tool. We also have collaborative features like versioning history and comments to help you get your article to the finish line faster.
Alternatively, download our Google Docs extension for Chrome browser or use our WordPress integration or Contentful integration to have Content Editor’s guidelines overlayed on either platform!
How are Content Editor’s guidelines generated?
Surfer looks to your ‘Organic Competitors’ for insights on what type of content ranks best. Organic Competitors are pages that rank in the top 10 of Google for the Content Editor’s chosen SERP location, as well as top-cited pages in AI answers. It’s best practice to review your Organic Competitors and only select those that share your search intent and have a Content Score of 68+.
Your Brand Deserves to Be Seen—Everywhere
AI is shaping decisions. If you’re not in the answers, you’re not even considered. Win the next wave of search.
